Concepedia

Oliver Koll

OK

Statistics

Publications

15

Citations

983

H-Index

14

Active since

2002

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Tilburg University

International University of Monaco

Institut National de la Statistique et des Etudes Economiques

Oliver Koll is an author at Universität Innsbruck specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand AwarenessConsumer ResearchBrand ManagementBrand EquityBrand StrategyBrand DevelopmentBranding

Publications per year

2002–2023

15

Publications

15

The Strategy-Focused Organization

Oliver Koll · Journal of Business Research · 2002 · 265 citations

Strategy Theory, Organizational Communication, Management +8

Stakeholder marketing: theoretical foundations and required capabilities

Bas Hillebrand, Paul H. Driessen, Oliver Koll · Journal of the Academy of Marketing Science · 2015 · 240 citations · Full text

Stakeholder Management, Stakeholder Theory, Management +14

Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages

Oliver Koll, Sylvia von Wallpach, Maria Kreuzer · Psychology and Marketing · 2010 · 135 citations

Comparing Free Associations, Consumer Study, Consumer Research +22

Win–win strategies at discount stores

Barbara Deleersnyder, Marnik G. Dekimpe, Jan‐Benedict E.M. Steenkamp et al. · Journal of Retailing and Consumer Services · 2006 · 60 citations

Buying Behavior, Mechanism Design, Behavioral Decision Making +6

Drivers of brand strength: Configural paths to strong cognitive brand equity

Hans Mühlbacher, Karine Raïes, Reinhard Grohs et al. · Journal of Business Research · 2015 · 45 citations

Configural Paths, Brand Equity, Personal Branding +8

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