Win–win strategies at discount stores

The Effects of Perceived Interdependence on Dealer Attitudes

Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1995 · 1.5K citations · Full text

Business, Marketing, Social Psychology +7

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk · Journal of Marketing · 2001 · 1K citations

Business, Marketing, Marketing Management +13

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal · Journal of Marketing Research · 2000 · 678 citations

Business, Marketing, Marketing Management +17

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14

Shelf management and space elasticity

Xavier Drèze, Stephen J. Hoch, Mary E. Purk · Journal of Retailing · 1994 · 661 citations

Business, Retail Management, Packaging Design +9