Concepedia

Reinhard Grohs

RG

Statistics

Publications

23

Citations

1K

H-Index

18

Active since

2003

Affiliations

Seeburg Castle University(Current)

University of Vienna

Universität Innsbruck

UMIT - Private Universität für Gesundheitswissenschaften, Medizinische Informatik und Technik

University of Otago

Reinhard Grohs is an author at Seeburg Castle University specializing in marketing, management, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingSponsorshipBrand StrategyBrand AwarenessArtsSocial Impact

Publications per year

2003–2023

23

Publications

23

Sponsorship effects on brand image: The role of exposure and activity involvement

Reinhard Grohs, Heribert Reisinger · Journal of Business Research · 2013 · 129 citations

Sponsorship Effects, Advertising, Brand Equity +8

No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing

Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Travel Research · 2021 · 96 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Is nothing like before? COVID-19–evoked changes to tourism destination social media communication

Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Destination Marketing & Management · 2022 · 80 citations · Full text

Social Media, Destination Marketing, International Tourism +10

Image transfer in sports sponsorships: an assessment of moderating effects

Reinhard Grohs, Heribert Reisinger · International Journal of Sports Marketing and Sponsorship · 2005 · 76 citations

Marketing, Sport Participation, Performance Studies +15

Value cocreation at sport events

Reinhard Grohs, Verena Wieser, Matthias Pristach · European Sport Management Quarterly · 2019 · 69 citations

Value Theory, Brand Strategy, Sports Sponsorship +19

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