Concepedia
Statistics
Publications
23
Citations
1K
H-Index
18
Active since
2003
Affiliations
Seeburg Castle University(Current)
University of Vienna
Universität Innsbruck
UMIT - Private Universität für Gesundheitswissenschaften, Medizinische Informatik und Technik
University of Otago
Reinhard Grohs is an author at Seeburg Castle University specializing in marketing, marketing management, and business.
Publications per year
2003–2023
Sponsorship effects on brand image: The role of exposure and activity involvement
Reinhard Grohs, Heribert Reisinger · Journal of Business Research · 2013 · 130 citations
Business, Marketing, Marketing Management +15
No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing
Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Travel Research · 2021 · 102 citations
Management, Marketing, Marketing Management +17
Is nothing like before? COVID-19–evoked changes to tourism destination social media communication
Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Destination Marketing & Management · 2022 · 85 citations · Full text
Management, Communication, Tourism Management +13
Image transfer in sports sponsorships: an assessment of moderating effects
Reinhard Grohs, Heribert Reisinger · International Journal of Sports Marketing and Sponsorship · 2005 · 78 citations
Business, Marketing, Social Psychology +13
Value cocreation at sport events
Reinhard Grohs, Verena Wieser, Matthias Pristach · European Sport Management Quarterly · 2019 · 72 citations
Management, Marketing, Marketing Management +12
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