Concepedia
Statistics
Publications
10
Citations
553
H-Index
Active since
1997
Affiliations
University of Vienna(Current)
Seeburg Castle University
Heribert Reisinger is an author at University of Vienna specializing in management, marketing, and business.
Top concepts
ManagementMarketingArtsBusinessStatisticsSponsorshipAdvertisingEconometricsSocial ImpactDecision Theory
Publications per year
1997–2021
Sponsorship effects on brand image: The role of exposure and activity involvement
Reinhard Grohs, Heribert Reisinger · Journal of Business Research · 2013 · 129 citations
Sponsorship Effects, Advertising, Brand Equity +8
Prioritizing Performance Measures Within the Balanced Scorecard Framework
Heribert Reisinger, Karen S. Cravens, Nicole Tell · Management International Review · 2003 · 79 citations
Balanced Scorecard Framework, Performance Measure, Predictive Analytics +8
Image transfer in sports sponsorships: an assessment of moderating effects
Reinhard Grohs, Heribert Reisinger · International Journal of Sports Marketing and Sponsorship · 2005 · 76 citations
Marketing, Sport Participation, Performance Studies +15
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans
Reinhard Grohs, Heribert Reisinger, David M. Woisetschläger · European Journal of Marketing · 2015 · 63 citations
Brand Strategy, Sports Sponsorship, Social Influence +25
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion
Matthias Glaser, Heribert Reisinger · Journal of Advertising · 2021 · 52 citations · Full text
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