Concepedia
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Publications
2
Citations
62
H-Index
Active since
2020
Affiliations
University of Vienna(Current)
Matthias Glaser is an author at University of Vienna.
Publications per year
2020–2021
Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion
Matthias Glaser, Heribert Reisinger · Journal of Advertising · 2021 · 52 citations · Full text
Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control
Matthias Glaser, Michal Jirásek, Josef Windsperger · International Journal of the Economics of Business · 2020 · 10 citations · Full text
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