Ursula Scholl‐Grissemann

No Story Without a Storyteller: The Impact of the Storyteller as a Narrative Element in Online Destination Marketing

Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Travel Research · 2021 · 96 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Factors Influencing Job Satisfaction in Hospitality Industry

Peter Heimerl, Marco Haid, Lea Benedikt et al. · SAGE Open · 2020 · 89 citations · Full text

Customer Satisfaction, Quality Of Life, Job Performance +19

How promoting a family firm image affects customer perception in the age of social media

Johanna Zanon, Ursula Scholl‐Grissemann, Andreas Kallmuenzer et al. · Journal of Family Business Strategy · 2019 · 80 citations

Customer Satisfaction, Social Media, Advertising +9

Is nothing like before? COVID-19–evoked changes to tourism destination social media communication

Christoph Pachucki, Reinhard Grohs, Ursula Scholl‐Grissemann · Journal of Destination Marketing & Management · 2022 · 80 citations · Full text

Social Media, Destination Marketing, International Tourism +10

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Nicola Stokburger-Sauer, Ursula Scholl‐Grissemann, Karin Teichmann et al. · Journal of service management · 2016 · 65 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +23