Concepedia
Statistics
Publications
3
Citations
221
H-Index
Active since
2016
Affiliations
Universität Innsbruck(Current)
Management Center Innsbruck
Johanna Zanon is an author at Universität Innsbruck specializing in business, consumer research, and advertising.
Top concepts
BusinessMarketingManagementAdvertisingConsumer ResearchMarketing CommunicationTourismEconomicsPersuasionEngineering
Publications per year
2016–2019
Trade-offs between dimensions of sustainability: exploratory evidence from family firms in rural tourism regions
Andreas Kallmuenzer, William Nikolakis, Mike Peters et al. · Journal of Sustainable Tourism · 2017 · 116 citations
Random Utility Theory, Engineering, Economic Development +19
How promoting a family firm image affects customer perception in the age of social media
Johanna Zanon, Ursula Scholl‐Grissemann, Andreas Kallmuenzer et al. · Journal of Family Business Strategy · 2019 · 80 citations
Customer Satisfaction, Social Media, Advertising +9
The role of message strategies in promoting eco-friendly accommodations
Johanna Zanon, Karin Teichmann · International Journal of Culture Tourism and Hospitality Research · 2016 · 25 citations
Digital Marketing, Consumer Research, Hospitality +24
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