Nicola Stokburger-Sauer

Drivers of consumer–brand identification

Nicola Stokburger-Sauer, S. Ratneshwar, Sankar Sen · International Journal of Research in Marketing · 2012 · 839 citations

Business, Marketing, Marketing Management +12

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

Ursula S. Grissemann, Nicola Stokburger-Sauer · Tourism Management · 2012 · 677 citations

Management, Marketing, Tourism Management +14

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

Hans H. Bauer, Nicola Stokburger-Sauer, Stefanie Exler · Journal of Sport Management · 2008 · 473 citations

Business, Marketing, Marketing Management +15

Is luxury just a female thing? The role of gender in luxury brand consumption

Nicola Stokburger-Sauer, Karin Teichmann · Journal of Business Research · 2011 · 280 citations

Business, Marketing, Marketing Management +14

Brand community: Drivers and outcomes

Nicola Stokburger-Sauer · Psychology and Marketing · 2010 · 280 citations

Business, Marketing, Marketing Management +17