Hans H. Bauer

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Hans H. Bauer, Stuart J. Barnes, Tina Reichardt et al. · Kent Academic Repository (University of Kent) · 2005 · 872 citations · Full text

Business, Marketing, Marketing Management +14

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

Hans H. Bauer, Nicola Stokburger-Sauer, Stefanie Exler · Journal of Sport Management · 2008 · 473 citations

Business, Marketing, Marketing Management +15

Building customer relations over the Internet

Hans H. Bauer, Mark Grether, Mark Leach · Industrial Marketing Management · 2002 · 470 citations

Business, Marketing, Marketing Management +11

Customer‐based brand equity in the team sport industry

Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt · European Journal of Marketing · 2005 · 223 citations

Business, Marketing, Marketing Management +9

Segmenting cyberspace: a customer typology for the internet

Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann et al. · European Journal of Marketing · 2007 · 217 citations

Business, Marketing, Marketing Management +16