Mark Leach

Building customer relations over the Internet

Hans H. Bauer, Mark Grether, Mark Leach · Industrial Marketing Management · 2002 · 469 citations

Customer Satisfaction, Relationship Marketing, Customer Relations +8

Theory Testing Using Case Studies in Business-to-Business Research

Wesley J. Johnston, Mark Leach, Annie H. Liu · Industrial Marketing Management · 1999 · 403 citations

Empirical Case Study, Business Intelligence, Using Case Studies +6

Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople

Annie H. Liu, Mark Leach · Journal of Personal Selling and Sales Management · 2001 · 226 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +18

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Annie H. Liu, Mark Leach, Kenneth L. Bernhardt · Journal of Business Research · 2003 · 181 citations

Customer Satisfaction, Customer Value Perceptions, Supplier Relationship +11

An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic

Rhett Epler, Mark Leach · Industrial Marketing Management · 2021 · 104 citations · Full text

Critical Sales Disruption, Sales Management, Covid-19 Pandemic +9