Concepedia

Mark Grether

MG

Statistics

Publications

3

Citations

560

H-Index

3

Active since

2002

Affiliations

University of Mannheim(Current)

Mark Grether is an author at University of Mannheim specializing in customer satisfaction, interactive marketing, and management.

Top concepts

Publications per year

2002–2005

3

Publications

3

Building customer relations over the Internet

Hans H. Bauer, Mark Grether, Mark Leach · Industrial Marketing Management · 2002 · 469 citations

, , +8

Customer Relations Through the Internet

Hans H. Bauer, Mark Grether, Mark Leach · Journal of Relationship Marketing · 2002 · 54 citations

, , +17

Virtual Community

Hans H. Bauer, Mark Grether · Journal of Relationship Marketing · 2005 · 37 citations

, , +13

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