Annie H. Liu

Theory Testing Using Case Studies in Business-to-Business Research

Wesley J. Johnston, Mark Leach, Annie H. Liu · Industrial Marketing Management · 1999 · 403 citations

Empirical Case Study, Business Intelligence, Using Case Studies +6

Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople

Annie H. Liu, Mark Leach · Journal of Personal Selling and Sales Management · 2001 · 226 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +18

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Annie H. Liu, Mark Leach, Kenneth L. Bernhardt · Journal of Business Research · 2003 · 181 citations

Customer Satisfaction, Customer Value Perceptions, Supplier Relationship +11

Customer value and switching costs in business services: developing exit barriers through strategic value management

Annie H. Liu · Journal of Business and Industrial Marketing · 2006 · 126 citations

Customer Satisfaction, Exit Barriers, Value Theory +23

Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity

Teidorlang Lyngdoh, Annie H. Liu, Sridhar Guda · Journal of Business Research · 2018 · 60 citations

Customer Satisfaction, Moderated–mediation Analysis, Subjective Well-being +8