Concepedia

Kenneth L. Bernhardt

KL

Statistics

Publications

14

Citations

1.4K

H-Index

13

Active since

1976

Affiliations

Georgia State University(Current)

University of West Georgia

Kenneth L. Bernhardt is an author at Georgia State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingAdvertisingCommunicationConsumer BehaviorMarketing Management

Publications per year

1976–2012

14

Publications

14

A Longitudinal Analysis of Satisfaction and Profitability

Kenneth L. Bernhardt, Naveen Donthu, Pamela A. Kennett · Journal of Business Research · 2000 · 508 citations

Job Satisfaction, Customer Satisfaction, Life Satisfaction +5

Consumer responses to service recovery strategies: The moderating role of online versus offline environment

Katherine Harris, Dhruv Grewal, Lois A. Mohr et al. · Journal of Business Research · 2005 · 243 citations

Customer Satisfaction, Online Customer Behavior, Service Recovery +12

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Annie H. Liu, Mark Leach, Kenneth L. Bernhardt · Journal of Business Research · 2003 · 181 citations

Customer Satisfaction, Customer Value Perceptions, Supplier Relationship +11

Qualitative Research in Marketing

Linda Trenholm, Danny H. Bellenger, Kenneth L. Bernhardt et al. · Journal of Marketing Research · 1976 · 129 citations

Qualitative Method, Marketing, Consumer Research

Online service failure, consumer attributions and expectations

Katherine Harris, Lois A. Mohr, Kenneth L. Bernhardt · Journal of Services Marketing · 2006 · 125 citations

Reliability, Customer Satisfaction, Online Customer Behavior +12

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