Concepedia
Statistics
Publications
5
Citations
631
H-Index
Active since
1995
Affiliations
University of New Orleans(Current)
Western Carolina University
Georgia State University
Pamela A. Kennett is an author at University of New Orleans specializing in management, business, and marketing.
Top concepts
BusinessMarketingManagementCustomer SatisfactionBusiness StrategyConsumer ResearchMarketing ManagementStrategic ManagementInteractive MarketingArts
Publications per year
1995–2005
A Longitudinal Analysis of Satisfaction and Profitability
Kenneth L. Bernhardt, Naveen Donthu, Pamela A. Kennett · Journal of Business Research · 2000 · 508 citations
Job Satisfaction, Customer Satisfaction, Life Satisfaction +5
Marketing financial services to mature consumers
Pamela A. Kennett, George P. Moschis, Danny N. Bellenger · Journal of Services Marketing · 1995 · 52 citations
Customer Satisfaction, Mature Consumer, Advertising +12
Fan satisfaction and segmentation: A case study of minor league hockey spectators
Pamela A. Kennett, Julie Z. Sneath, Steve W. Henson · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 31 citations
Fan Satisfaction, Fan Loyalty, Performance Studies +9
Web-Based Cases in Strategic Marketing
Steve W. Henson, Pamela A. Kennett, Karen Norman Kennedy · Journal of Marketing Education · 2003 · 29 citations
Empirical Case Study, Digital Marketing, Business Intelligence +18
Key Tasks in Healthcare Marketing: Assessing Importance and Current Level of Knowledge
Pamela A. Kennett, Steve W. Henson, Stephen M. Crow et al. · Journal of Health and Human Services Administration · 2005 · 11 citations
Marketing Analytics, Customer Satisfaction, Health Care Management +16
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