Concepedia
Statistics
Publications
117
Citations
9K
H-Index
47
Active since
1976
Affiliations
Georgia State University(Current)
Hofstra University
Mahidol University
University of Wisconsin–Madison
George P. Moschis is an author at Georgia State University specializing in consumer behavior, marketing, and business.
Publications per year
1976–2023
Consumer Socialization: A Theoretical and Empirical Analysis
George P. Moschis, Gilbert A. Churchill · Journal of Marketing Research · 1978 · 955 citations
Business, Marketing, Marketing Management +8
The Role of Family Communication in Consumer Socialization of Children and Adolescents
George P. Moschis · Journal of Consumer Research · 1985 · 635 citations
Social Sciences, Communication, Marketing +13
Television and Interpersonal Influences on Adolescent Consumer Learning
Gilbert A. Churchill, George P. Moschis · Journal of Consumer Research · 1979 · 432 citations
Social Sciences, Communication, Psychology +14
George P. Moschis, Gilbert A. Churchill · Journal of Marketing Research · 1978 · 418 citations
Decision Making Among the Young: A Socialization Perspective
George P. Moschis, Roy L. Moore · Journal of Consumer Research · 1979 · 414 citations
Social Sciences, Psychology, Social Psychology +16
1–5 of 117