Concepedia

Julie Z. Sneath

JZ

10

Publications

842

Citations

10

H-Index

2001

Active since

Affiliations

University of South Alabama(Current)

University of New Orleans

University of Nevada, Las Vegas

Clemson University

The University of Texas at Austin

Julie Z. Sneath is an author at University of South Alabama specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessBrandingPsychologyAdvertisingSponsorshipSocial ImpactBrand Strategy

Publications per year

2001–2014

10

Publications

10

Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying

Julie Z. Sneath, Russell Lacey, Pamela A. Kennett‐Hensel · Marketing Letters · 2008 · 300 citations

Behavioral Sciences, Engineering, Behavioral Decision Making +11

An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes

Julie Z. Sneath, R. Zachary Finney, Angeline G. Close · Journal of Advertising Research · 2005 · 139 citations

Customer Experience, Customer Satisfaction, Digital Marketing +24

Customer loyalty programs: are they fair to consumers?

Russell Lacey, Julie Z. Sneath · Journal of Consumer Marketing · 2006 · 137 citations

Customer Satisfaction, Digital Marketing, Value Proposition Segmentation +16

Liminality and consumption in the aftermath of a natural disaster

Pamela A. Kennett‐Hensel, Julie Z. Sneath, Russell Lacey · Journal of Consumer Marketing · 2012 · 128 citations

Behavioral Decision Making, Consumer Study, Natural Hazards +26

The Impact of Repeat Attendance on Event Sponsorship Effects

Russell Lacey, Julie Z. Sneath, Zachary R. Finney et al. · Journal of Marketing Communications · 2007 · 42 citations

Repeat Attendance, Brand Strategy, Consumer Research +23

Rows per page

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