Concepedia
Statistics
Publications
19
Citations
1.1K
H-Index
14
Active since
2005
Affiliations
University of South Alabama(Current)
Mitchell College
Georgia College & State University
The University of Texas at Austin
University of Nevada, Las Vegas
R. Zachary Finney is an author at University of South Alabama specializing in management, marketing, and higher education.
Publications per year
2005–2021
Are students their universities' customers? An exploratory study
Treena Gillespie Finney, R. Zachary Finney · Education + Training · 2010 · 167 citations
Business, Higher Education, Consumer Behavior +12
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes
Julie Z. Sneath, R. Zachary Finney, Angeline G. Close · Journal of Advertising Research · 2005 · 140 citations
Management, Marketing, Marketing Management +11
The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Russell Lacey, Angeline G. Close, R. Zachary Finney · Journal of Business Research · 2009 · 131 citations
Management, Marketing, Marketing Management +17
Impulse purchases of new products: an empirical analysis
Nükhet Harmancioǧlu, R. Zachary Finney, Mathew Joseph · Journal of Product & Brand Management · 2009 · 127 citations
Business, Marketing, Marketing Management +17
Interpersonal Communication in the Consumer Socialization Process: Scale Development and Validation
Jason E. Lueg, R. Zachary Finney · The Journal of Marketing Theory and Practice · 2007 · 103 citations
Social Sciences, Communication, Social Psychology +15
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