Concepedia

Zachary R. Finney

ZR

2

Publications

72

Citations

2

H-Index

2007

Active since

Affiliations

University of South Alabama(Current)

Zachary R. Finney is an author at University of South Alabama specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementAdvertisingConsumer ResearchTourismBrandingBusinessFan LoyaltySponsorshipBrand Equity

Publications per year

2007–2008

2

Publications

2

The Impact of Repeat Attendance on Event Sponsorship Effects

Russell Lacey, Julie Z. Sneath, Zachary R. Finney et al. · Journal of Marketing Communications · 2007 · 42 citations

Repeat Attendance, Brand Strategy, Consumer Research +23

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising

Mathew Joseph, Deborah F. Spake, Zachary R. Finney · International Journal of Pharmaceutical and Healthcare Marketing · 2008 · 30 citations

Consumer Decision Making, Advertising, Consumer Uncertainty +12

Rows per page

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