Concepedia

Fan Loyalty

Fan Loyalty is a theoretical construct within audience studies that denotes the persistent affective attachment, behavioral commitment, and identity-based allegiance of individuals toward a media franchise, artist, or cultural product, distinguishing it from general audience engagement through its emotional depth, long-term continuity, and resistance to substitution.

155

Publications

9.7K

Citations

347

Authors

219

Institutions

Publications per year

2017–2026

56

Parents

Publications

155

Factors influencing popularity of branded content in Facebook fan pages

Ferrán Sabaté, Jasmina Berbegal‐Mirabent, Antonio Cañabate et al. · European Management Journal · 2014 · 543 citations

, , +14

Creating and Fostering Fan Identification in Professional Sports

William A. Sutton, McDonald, George R. Milne · Sport Marketing Quarterly · 1997 · 497 citations

, , +12

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

Hans H. Bauer, Nicola Stokburger-Sauer, Stefanie Exler · Journal of Sport Management · 2008 · 473 citations

, , +15

The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance

Kirk L. Wakefield, Hugh Sloan · Journal of Sport Management · 1995 · 405 citations

, , +12

Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation

Juhee Kang, Liang Tang, Ann Marie Fiore · International Journal of Hospitality Management · 2013 · 314 citations · Full text

, , +17

1–5 of 155

Authors

347

  1. HM
    Heath McDonald

    Swinburne University of Technology, Australia

    5 publications · 191 citations

    5

    h-index

  2. DC
    Daniel C. Funk

    Temple University, United States

    4 publications · 278 citations

    4

    h-index

  3. GT
    Galen T. Trail

    Seattle University, United States

    4 publications · 291 citations

    4

    h-index

  4. JA
    Jason A. Winfree

    University of Michigan, United States

    3 publications · 156 citations

    3

    h-index

  5. DF
    Daniel F. Mahony

    University of Louisville, United States

    3 publications · 96 citations

    3

    h-index

1–5 of 347

Institutions

219

  1. Iowa State University

    Ames, United States

    5 h-index

    6 publications

    898 citations

  2. Temple University

    Philadelphia, United States

    4 h-index

    4 publications

    122 citations

  3. Florida State University

    Tallahassee, United States

    4 h-index

    4 publications

    341 citations

  4. University of Massachusetts Amherst

    Amherst Center, United States

    4 h-index

    8 publications

    1.7K citations

  5. Loughborough University

    Loughborough, United Kingdom

    4 h-index

    6 publications

    140 citations

  6. Swinburne University of Technology

    Melbourne, Australia

    3 h-index

    5 publications

    187 citations

  7. University of Florida

    Gainesville, United States

    3 h-index

    4 publications

    358 citations

  8. Seattle University

    Seattle, United States

    3 h-index

    3 publications

    132 citations

1–8 of 219

Venues

  1. International Journal of Sports Marketing and Sponsorship

    IJSMS · 15 publications · 854 citations

    14

    h-index

  2. Journal of Sport Management

    JSM · 14 publications · 2K citations

    13

    h-index

  3. Sport Management Review

    7 publications · 549 citations

    7

    h-index

  4. 6

    h-index

  5. Sport Marketing Quarterly

    SMQ · 5 publications · 739 citations

    5

    h-index

1–5