Concepedia
Statistics
Publications
45
Citations
2.1K
H-Index
27
Active since
1996
Affiliations
Swinburne University of Technology(Current)
Deakin University
Temple University
RMIT University
Griffith University
Heath McDonald is an author at Swinburne University of Technology specializing in marketing, business, and marketing management.
Publications per year
1996–2023
A comparison of online and postal data collection methods in marketing research
Heath McDonald, Stewart Adam · Marketing Intelligence & Planning · 2003 · 170 citations · Full text
Social Sciences, Marketing, Marketing Management +17
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment
Yuhei Inoue, Daniel C. Funk, Heath McDonald · Journal of Business Research · 2017 · 166 citations · Full text
Business, Marketing, Organizational Behavior +13
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
Jason P. Doyle, Kevin Filo, Daniel Lock et al. · Sport Management Review · 2016 · 128 citations · Full text
Social Sciences, Psychology, Social Psychology +9
Examining the Longitudinal Structure, Stability, and Dimensional Interrelationships of Team Identification
Daniel Lock, Daniel C. Funk, Jason P. Doyle et al. · Journal of Sport Management · 2014 · 96 citations
Management, Organization Studies, Organizational Behavior +14
The Factors Influencing Churn Rates Among Season Ticket Holders: An Empirical Analysis
Heath McDonald · Journal of Sport Management · 2010 · 95 citations · Full text
Management, Organizational Behavior, Club Management +15
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