Concepedia
Statistics
Publications
45
Citations
2.1K
H-Index
27
Active since
1996
Affiliations
Swinburne University of Technology(Current)
Deakin University
Temple University
RMIT University
Griffith University
Heath McDonald is an author at Swinburne University of Technology specializing in management, marketing, and sports marketing.
Top concepts
ManagementMarketingSports MarketingBusinessCustomer SatisfactionConsumer ResearchFan LoyaltyPerformance StudiesOrganizational BehaviorSports Consumption
Publications per year
1996–2024
A comparison of online and postal data collection methods in marketing research
Heath McDonald, Stewart Adam · Marketing Intelligence & Planning · 2003 · 168 citations · Full text
Marketing Analytics, Engineering, Online Experiment +16
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment
Yuhei Inoue, Daniel C. Funk, Heath McDonald · Journal of Business Research · 2017 · 162 citations · Full text
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
Jason P. Doyle, Kevin Filo, Daniel Lock et al. · Sport Management Review · 2016 · 120 citations · Full text
Positive Emotions, Physical Activity, Social Psychology +22
The Factors Influencing Churn Rates Among Season Ticket Holders: An Empirical Analysis
Heath McDonald · Journal of Sport Management · 2010 · 94 citations · Full text
Customer Satisfaction, Empirical Analysis, Season Ticket Product +12
Examining the Longitudinal Structure, Stability, and Dimensional Interrelationships of Team Identification
Daniel Lock, Daniel C. Funk, Jason P. Doyle et al. · Journal of Sport Management · 2014 · 92 citations
Dimensional Interrelationships, Project Management, Social Psychology +24
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