Stewart Adam is an author at Deakin University specializing in management, marketing, and marketing communication.
Top concepts
MarketingManagementBusinessConsumer ResearchInteractive MarketingMarketing CommunicationArtsLearningTeachingEducation
Publications per year
2002–2011
8
8
Getting Generation Y to attend: Friends, interactivity and half-time entertainment
David Bednall, Michael Valos, Stewart Adam et al. · Sport Management Review · 2011 · 33 citations
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