Concepedia

Rajendra Mulye

RM

10

Publications

386

Citations

10

H-Index

1997

Active since

Affiliations

RMIT University(Current)

The University of Melbourne

Rajendra Mulye is an author at RMIT University specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchArtsSocial InfluenceInteractive MarketingCultureBrandingBusiness

Publications per year

1997–2023

10

Publications

10

The role of embeddedness for resource integration

G Laud, Ingo Oswald Karpen, Rajendra Mulye et al. · Marketing Theory · 2015 · 84 citations

E‐marketing in perspective: a three country comparison of business use of the Internet

Stewart Adam, Rajendra Mulye, Kenneth R. Deans et al. · Marketing Intelligence & Planning · 2002 · 61 citations

Business-to-business Research, Digital Marketing, International Marketing +18

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Retailing and Consumer Services · 2018 · 49 citations

Social Identity, Behavioral Sciences, Bias +8

Cancel culture and the consumer: A strategic marketing perspective

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Strategic Marketing · 2022 · 45 citations

Business Culture, Consumer Research, Social Influence +18

An empirical comparison of three variants of the AHP and two variants of conjoint analysis

Rajendra Mulye · Journal of Behavioral Decision Making · 1998 · 42 citations

Attribute Valuation, Generalizability Theory, Value Theory +19

Rows per page

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