Concepedia

Natalya Saldanha

NS

4

Publications

162

Citations

4

H-Index

2018

Active since

Affiliations

RMIT University(Current)

The University of Melbourne

Natalya Saldanha is an author at RMIT University specializing in marketing, consumer behavior, and arts.

Top concepts

ArtsMarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchPersuasionSocial MediaCommunicationMedia Marketing

Publications per year

2018–2023

4

Publications

4

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Retailing and Consumer Services · 2018 · 49 citations

Social Identity, Behavioral Sciences, Bias +8

Cancel culture and the consumer: A strategic marketing perspective

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Strategic Marketing · 2022 · 45 citations

Business Culture, Consumer Research, Social Influence +18

A strategic view of celebrity endorsements through the attachment lens

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Strategic Marketing · 2018 · 40 citations

Endorsement Triad, Consumer Research, Attachment Nodes +24

How do consumers interact with social media influencers in extraordinary times?

Natalya Saldanha, Rajendra Mulye, Arnold Japutra · Journal of Research in Interactive Marketing · 2023 · 28 citations

Digital Marketing, Consumer Research, Social Influence +26

Rows per page

1–4 of 4