Concepedia

Kaleel Rahman

KR

19

Publications

547

Citations

13

H-Index

2009

Active since

Affiliations

RMIT University(Current)

Macquarie University

The University of Sydney

Kaleel Rahman is an author at RMIT University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBrand ManagementArtsCultureBrandingBrand AwarenessConsumer CultureBrand Development

Publications per year

2009–2022

19

Publications

19

Determinants of negative customer engagement behaviours

Diem Khac Xuan, Kaleel Rahman, Linda Robinson · Journal of Services Marketing · 2019 · 88 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +19

The role of embeddedness for resource integration

G Laud, Ingo Oswald Karpen, Rajendra Mulye et al. · Marketing Theory · 2015 · 84 citations

“Wow! It's cool”: the meaning of coolness in marketing

Kaleel Rahman · Marketing Intelligence & Planning · 2013 · 59 citations

Customer Satisfaction, Cultural Consumption, United Arab Emirates +26

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Retailing and Consumer Services · 2018 · 49 citations

Social Identity, Behavioral Sciences, Bias +8

Cancel culture and the consumer: A strategic marketing perspective

Natalya Saldanha, Rajendra Mulye, Kaleel Rahman · Journal of Strategic Marketing · 2022 · 45 citations

Business Culture, Consumer Research, Social Influence +18

Rows per page

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