Concepedia
Statistics
Publications
23
Citations
949
H-Index
17
Active since
1995
Affiliations
University of Otago(Current)
University of Ulster
University of Strathclyde
Excelia Business School
Deakin University
Kenneth R. Deans is an author at University of Otago specializing in management, business, and marketing.
Top concepts
ManagementMarketingBusinessStrategic ManagementInteractive MarketingBusiness StrategyDigital MarketingCustomer SatisfactionConsumer ResearchStrategy
Publications per year
1995–2021
Coopetition in regional clusters: Keep calm and expect unexpected changes
Christian Felzensztein, Eli Gimmon, Kenneth R. Deans · Industrial Marketing Management · 2018 · 111 citations
Cluster Development, Regional Collaboration, Sociology +4
Small Firms in Regional Clusters: Local Networks and Internationalization in the Southern Hemisphere
Christian Felzensztein, Kenneth R. Deans, Léo‐Paul Dana · Journal of Small Business Management · 2018 · 107 citations · Full text
International Economics, International Marketing, Brand Strategy +23
Localizing Cultural Values on Tourism Destination Websites
Francisco Tigre Moura, Juergen Gnoth, Kenneth R. Deans · Journal of Travel Research · 2014 · 92 citations
Cultural Values, Customer Satisfaction, Tourism Management +21
Educational supply chain: a tool for strategic planning in tertiary education?
Elaine M. O’Brien, Kenneth R. Deans · Marketing Intelligence & Planning · 1996 · 65 citations
Supply Network, Education, Industry Models +20
Third Screen Communication and the Adoption of Mobile Marketing: A Malaysia Perspective
Geoffrey Harvey Tanakinjal, Kenneth R. Deans, Brendan Gray · International Journal of Marketing Studies · 2010 · 62 citations · Full text
Rows per page
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