Concepedia

Elaine M. O’Brien

EM

Statistics

Publications

4

Citations

176

H-Index

4

Active since

1995

Affiliations

University of Strathclyde(Current)

Elaine M. O’Brien is an author at University of Strathclyde specializing in management, marketing strategy, and education.

Top concepts

ManagementBusinessEducationMarketingMarketing StrategyMarketing InsightsMarketing ManagementStrategic ManagementBusiness AdministrationMarketing Communication

Publications per year

1995–1999

4

Publications

4

Educational supply chain: a tool for strategic planning in tertiary education?

Elaine M. O’Brien, Kenneth R. Deans · Marketing Intelligence & Planning · 1996 · 65 citations

Supply Network, Education, Industry Models +20

The position of marketing education

Elaine M. O’Brien, Kenneth R. Deans · Marketing Intelligence & Planning · 1995 · 61 citations

Customer Satisfaction, Marketing Students, Education +19

Action learning: the link between academia and industry?

Elaine M. O’Brien, Susan Hart · Educational Research · 1999 · 32 citations

E-learning, Tertiary Education Institutions, Work-integrated Learning +18

The DTI Marketing Initiative: the experience of 35 young Scottish companies

Elaine M. O’Brien · Journal of Small Business and Enterprise Development · 1998 · 18 citations

Digital Marketing, Brand Strategy, Young Scottish Companies +21

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