Concepedia

Michael Valos

MV

Statistics

Publications

22

Citations

749

H-Index

17

Active since

1996

Affiliations

Deakin University(Current)

Monash University

Swinburne University of Technology

University of South Australia

The University of Adelaide

Michael Valos is an author at Deakin University specializing in marketing, marketing management, and business.

ORCID

Publications per year

1996–2023

22

Publications

22

Exploring the integration of social media within integrated marketing communication frameworks

Michael Valos, Fatemeh Haji Habibi, Riza Casidy et al. · Marketing Intelligence & Planning · 2016 · 133 citations

, , +13

E-marketing orientation and social media implementation in B2B marketing

Fatemeh Haji Habibi, Caroline Anne Hamilton, Michael Valos et al. · European Business Review · 2015 · 94 citations · Full text

, , +12

Integrating social media within an integrated marketing communication decision-making framework

Michael Valos, Vanya Louise Maplestone, Michael Jay Polonsky · Journal of Marketing Management · 2017 · 85 citations · Full text

, , +14

Practitioner prognostications on the future of online marketing

Michael Valos, Michael T. Ewing, Irene Powell · Journal of Marketing Management · 2010 · 54 citations · Full text

, , +8

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Michael Valos, Michael Jay Polonsky, Felix Mavondo et al. · Journal of Marketing Management · 2014 · 38 citations

, , +14

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