Michael Valos

Exploring the integration of social media within integrated marketing communication frameworks

Michael Valos, Fatemeh Haji Habibi, Riza Casidy et al. · Marketing Intelligence & Planning · 2016 · 130 citations

Entertainment Marketing, Digital Marketing, Social Marketing +19

E-marketing orientation and social media implementation in B2B marketing

Fatemeh Haji Habibi, Caroline Anne Hamilton, Michael Valos et al. · European Business Review · 2015 · 92 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +18

Integrating social media within an integrated marketing communication decision-making framework

Michael Valos, Vanya Louise Maplestone, Michael Jay Polonsky · Journal of Marketing Management · 2017 · 84 citations

Competitive Disadvantage, Social Media, Social Medium Monitoring +14

Practitioner prognostications on the future of online marketing

Michael Valos, Michael T. Ewing, Irene Powell · Journal of Marketing Management · 2010 · 54 citations

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Michael Valos, Michael Jay Polonsky, Felix Mavondo et al. · Journal of Marketing Management · 2014 · 38 citations

Digital Marketing, Medium Management, Social Media +18