Concepedia

Vanya Louise Maplestone

VL

Statistics

Publications

2

Citations

214

H-Index

2

Active since

2016

Affiliations

Deakin University(Current)

Vanya Louise Maplestone is an author at Deakin University specializing in digital marketing, interactive marketing, and integrated marketing.

Top concepts

ArtsMarketingManagementSocial MediaCommunicationSocial MarketingDigital MarketingIntegrated MarketingInteractive MarketingMarketing Communication

Publications per year

2016–2017

2

Publications

2

Exploring the integration of social media within integrated marketing communication frameworks

Michael Valos, Fatemeh Haji Habibi, Riza Casidy et al. · Marketing Intelligence & Planning · 2016 · 130 citations

Entertainment Marketing, Digital Marketing, Social Marketing +19

Integrating social media within an integrated marketing communication decision-making framework

Michael Valos, Vanya Louise Maplestone, Michael Jay Polonsky · Journal of Marketing Management · 2017 · 84 citations

Competitive Disadvantage, Social Media, Social Medium Monitoring +14

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