Concepedia

Riza Casidy

RC

53

Publications

2.8K

Citations

29

H-Index

2007

Active since

Affiliations

Deakin University(Current)

Macquarie University

Swinburne University of Technology

University of Wollongong in Dubai

University of Lethbridge

Riza Casidy is an author at Deakin University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorBrand EquityCustomer SatisfactionBrand AwarenessBrand ManagementBrand Strategy

Publications per year

2007–2024

53

Publications

53

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

Riza Casidy, Walter Wymer · Journal of Retailing and Consumer Services · 2016 · 223 citations

Customer Satisfaction, Behavioral Decision Making, Management +10

The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality

Riza Casidy, Yelena Tsarenko, Alistair R. Anderson · Journal of Brand Management · 2007 · 218 citations

Marketing, Big Five, Brand Personality +10

The role of brand reputation in organic food consumption: A behavioral reasoning perspective

Jessica Ryan, Riza Casidy · Journal of Retailing and Consumer Services · 2018 · 182 citations

Marketing, Food Marketing, Behavioral Sciences +12

The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions

Riza Casidy, Hyunju Shin · Journal of Retailing and Consumer Services · 2015 · 160 citations

Customer Experience, Customer Satisfaction, Advertising +10

Exploring the integration of social media within integrated marketing communication frameworks

Michael Valos, Fatemeh Haji Habibi, Riza Casidy et al. · Marketing Intelligence & Planning · 2016 · 130 citations

Entertainment Marketing, Digital Marketing, Social Marketing +19

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