Hyunju Shin

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 477 citations

Business, Marketing, Marketing Management +17

The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions

Riza Casidy, Hyunju Shin · Journal of Retailing and Consumer Services · 2015 · 162 citations · Full text

Business, Marketing, Marketing Management +14

The influence of chatbot humour on consumer evaluations of services

Hyunju Shin, Isabella Bunosso, Lindsay R. Levine · International Journal of Consumer Studies · 2022 · 127 citations · Full text

Business, Marketing, Psychology +17

The influence of supply chain management competency on customer satisfaction and shareholder value

Alexander E. Ellinger, Hyunju Shin, William Magnus Northington et al. · Supply Chain Management An International Journal · 2012 · 125 citations

Management, Strategic Management, Supply Chain Management +13

Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior

Lindsay R.L. Larson, Hyunju Shin · Services Marketing Quarterly · 2018 · 92 citations

Business, Marketing, Marketing Management +16