William Magnus Northington

The influence of supply chain management competency on customer satisfaction and shareholder value

Alexander E. Ellinger, Hyunju Shin, William Magnus Northington et al. · Supply Chain Management An International Journal · 2012 · 124 citations

Total Quality Management, Customer Satisfaction, Supplier Relationship +15

Frontline Service Employee Compliance With Customer Special Requests

Sharon E. Beatty, Jessica L. Ogilvie, William Magnus Northington et al. · Journal of Service Research · 2015 · 53 citations

Customer Satisfaction, Services Management, Communication +22

I don't want to be a rule enforcer during the COVID-19 pandemic: Frontline employees' plight

William Magnus Northington, Stephanie T. Gillison, Sharon E. Beatty et al. · Journal of Retailing and Consumer Services · 2021 · 45 citations · Full text

Public Policy, Covid-19 Pandemic, Law +8

Understanding Customer Bargaining in Retail Stores: A Customer Perspective

Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty · The Journal of Marketing Theory and Practice · 2014 · 17 citations

Electronic Marketplace, Customer Satisfaction, Negotiation +14

Cultural personal values and switching costs perceptions: Beyond Hofstede

Markus Blut, Sharon E. Beatty, William Magnus Northington · Journal of Business Research · 2022 · 14 citations · Full text