Concepedia

Alvin C. Burns

AC

Statistics

Publications

46

Citations

2.9K

H-Index

24

Active since

1977

Affiliations

Louisiana State University(Current)

Rowan University

Louisiana Tech University

Alvin C. Burns is an author at Louisiana State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial SciencesPsychologyConsumer BehaviorBehavioral Decision MakingDecision TheoryBehavioral Science

Publications per year

1977–2019

46

Publications

46

Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing

Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 456 citations

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

Laurie A. Babin, Alvin C. Burns · Journal of Advertising · 1997 · 281 citations

Affective Neuroscience, Consumer Research, Consumer Attitude +26

An Investigation of Brand-Related User-Generated Content on Twitter

Xia Liu, Alvin C. Burns, Yingjian Hou · Journal of Advertising · 2017 · 235 citations

Unique Tweets, Social Media, Social Medium Mining +13

A modified scale for the measurement of communication-evoked mental imagery

Laurie A. Babin, Alvin C. Burns · Psychology and Marketing · 1998 · 210 citations

Auditory Imagery, Neurolinguistics, Affective Neuroscience +17

The Operation of Visual Imagery as a Mediator of Advertising Effects

Alvin C. Burns, Abhijit Biswas, Laurie A. Babin · Journal of Advertising · 1993 · 198 citations

Targeted Advertising, Consumer Research, Consumer Attitude +21

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