Concepedia
Statistics
Publications
46
Citations
2.9K
H-Index
24
Active since
1977
Affiliations
Louisiana State University(Current)
Rowan University
Louisiana Tech University
Alvin C. Burns is an author at Louisiana State University specializing in marketing, business, and social sciences.
Publications per year
1977–2019
Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing
Liu Xia, Hyunju Shin, Alvin C. Burns · Journal of Business Research · 2019 · 477 citations
Business, Marketing, Marketing Management +17
Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes
Laurie A. Babin, Alvin C. Burns · Journal of Advertising · 1997 · 285 citations
Social Sciences, Psychology, Social Psychology +17
An Investigation of Brand-Related User-Generated Content on Twitter
Xia Liu, Alvin C. Burns, Yingjian Hou · Journal of Advertising · 2017 · 239 citations
Business, Marketing, Marketing Management +16
A modified scale for the measurement of communication-evoked mental imagery
Laurie A. Babin, Alvin C. Burns · Psychology and Marketing · 1998 · 213 citations
Social Sciences, Communication, Psychology +11
The Operation of Visual Imagery as a Mediator of Advertising Effects
Alvin C. Burns, Abhijit Biswas, Laurie A. Babin · Journal of Advertising · 1993 · 203 citations
Business, Marketing, Psychology +17
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