Concepedia

Laurie A. Babin

LA

20

Publications

2K

Citations

17

H-Index

1989

Active since

Affiliations

University of Southern Mississippi(Current)

Louisiana State University

Southeastern Louisiana University

University of Mississippi

Laurie A. Babin is an author at University of Southern Mississippi specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessInteractive MarketingAdvertisingSocial SciencesCognitive SciencePsychologyBrand Awareness

Publications per year

1989–2021

20

Publications

20

Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

Laurie A. Babin, Alvin C. Burns · Journal of Advertising · 1997 · 281 citations

Affective Neuroscience, Consumer Research, Consumer Attitude +26

Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value

Barry J. Babin, Laurie A. Babin · Journal of Business Research · 2001 · 271 citations

Customer Satisfaction, Shopping Value, Consumer Affect +14

Viewers' Recognition of Brands Placed Within a Film

Laurie A. Babin, Sheri Carder · International Journal of Advertising · 1996 · 222 citations

Advertising, Brand Equity, Communication Effectiveness +14

A modified scale for the measurement of communication-evoked mental imagery

Laurie A. Babin, Alvin C. Burns · Psychology and Marketing · 1998 · 210 citations

Auditory Imagery, Neurolinguistics, Affective Neuroscience +17

The Operation of Visual Imagery as a Mediator of Advertising Effects

Alvin C. Burns, Abhijit Biswas, Laurie A. Babin · Journal of Advertising · 1993 · 198 citations

Targeted Advertising, Consumer Research, Consumer Attitude +21

Rows per page

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