Laurie A. Babin - Concepedia

Author

Laurie A. Babin

University of Southern Mississippi

Also Known As

, Laurie A Babin, Laurie A. Babin, Laurie Babin

Publications

Citations

H-Index

Concepts

All Affiliations

University of Southern Mississippi Louisiana State University Southeastern Louisiana University University of Mississippi

About

Laurie A. Babin is an author at University of Southern Mississippi specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	13	1.6K
2	Business	8	8	784
3	Education	3	3	67
4	Arts	2	2	262
5	Health Sciences	2	2	139

Laurie A. Babin

Publications

Citations

H-Index

Page 1

	Year	Citations
Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes Laurie A. Babin, Alvin C. Burns Journal of Advertising Affective NeuroscienceConsumer ResearchConsumer AttitudeCognitionPsychology	1997	281
Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value Barry J. Babin, Laurie A. Babin Journal of Business Research Customer SatisfactionShopping ValueConsumer AffectOnline Customer BehaviorDigital Marketing	2001	271
Viewers' Recognition of Brands Placed Within a Film Laurie A. Babin, Sheri Carder International Journal of Advertising AdvertisingBrand EquityCommunication EffectivenessMotion PicturesInteractive Marketing	1996	222
A modified scale for the measurement of communication-evoked mental imagery Laurie A. Babin, Alvin C. Burns Psychology and Marketing Auditory ImageryNeurolinguisticsAffective NeuroscienceCognitionAttention	1998	210
The Operation of Visual Imagery as a Mediator of Advertising Effects Alvin C. Burns, Abhijit Biswas, Laurie A. Babin Journal of Advertising Targeted AdvertisingConsumer ResearchConsumer AttitudeCommunicationAbstract Advertising Strategists	1993	198
Making Sense of The Research on Gender and Ethics in Business: A Critical Analysis and Extension Donald P. Robin, Laurie A. Babin Business Ethics Quarterly Behavioral IntentionGendered PerceptionProfessional EthicEthical PracticeSocial Sciences	1997	130
The influence of product-placement type & exposure time on product-placement recognition Ian Brennan, Khalid M. Dubas, Laurie A. Babin International Journal of Advertising Product-placement TypeProduct-placement RecognitionAdvertisingProduct ExperienceBrand Names	1999	125
Brand Placement Recognition Ian Brennan, Laurie A. Babin Journal of Promotion Management Brand StrategyConsumer ResearchManagementBrand BuildingUser Perception	2004	120
Effects of moral cognitions and consumer emotions on shoplifting intentions Barry J. Babin, Laurie A. Babin Psychology and Marketing Behavioral Decision MakingConsumer StudySocial PsychologyConsumer ResearchMoral Issue	1996	76
Advertising via the Box Office Laurie A. Babin Journal of Promotion Management Digital MarketingMotion PicturesTargeted AdvertisingConsumer ResearchProduct Placement	1996	64

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