Irene Powell

Brand rivalry and community conflict

Michael T. Ewing, Peter Edward Wagstaff, Irene Powell · Journal of Business Research · 2011 · 130 citations

Brand Rivalry, Brand Equity, Management +6

The Development of Competent Marketing Professionals

Ian Walker, Yelena Tsarenko, Peter Edward Wagstaff et al. · Journal of Marketing Education · 2009 · 98 citations

Business Professional, History Of Marketing, Management +18

The Principles of Economics Course: A Handbook for Instructors

Stephen Buckles, John Siegfried, R. J. Charkins et al. · The Journal of Economic Education · 1990 · 90 citations

Compensation Structure and Establishment Quit and Fire Rates

Irene Powell, Mark Montgomery, James Cosgrove · Industrial Relations A Journal of Economy and Society · 1994 · 74 citations

Productivity, Economics, Fringe Benefits +15

Authentic Assessment Applied to Engineering and Business Undergraduate Consulting Teams

Paul Wellington, Ian Thomas, Irene Powell et al. · International journal of engineering education · 2002 · 55 citations

Student Assessment, Authentic Assessment Applied, Design +9