Peter Edward Wagstaff is an author at Monash University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementCareer EducationGeneral BusinessSales Management
Publications per year
2009–2011
2
2
Brand rivalry and community conflict
Michael T. Ewing, Peter Edward Wagstaff, Irene Powell · Journal of Business Research · 2011 · 130 citations
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