Concepedia

David Bednall

DB

10

Publications

261

Citations

10

H-Index

2000

Active since

Affiliations

Deakin University(Current)

Monash University

David Bednall is an author at Deakin University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementCustomer SatisfactionBusiness StrategyMarketing AnalyticsMarketing ManagementStrategic ManagementArtsStrategy

Publications per year

2000–2021

10

Publications

10

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

John A. Tripodi, Martin Hirons, David Bednall et al. · International Journal of Market Research · 2003 · 87 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +20

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

David Bednall, Michael Valos, Stewart Adam et al. · Sport Management Review · 2011 · 33 citations

The alignment of market research with business strategy and CRM

Michael Valos, David Bednall · Journal of Strategic Marketing · 2010 · 25 citations

Marketing Analytics, Customer Satisfaction, Business Intelligence +16

Marketing research performance and strategy

David Bednall, Michael Valos · International Journal of Productivity and Performance Management · 2005 · 22 citations

Marketing Analytics, Strategy Theory, Strategic Orientation +14

The impact of Porter's strategy types on the role of market research and customer relationship management

Michael Valos, David Bednall, Bill Callaghan · Marketing Intelligence & Planning · 2007 · 22 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +21

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