Concepedia

Bill Callaghan

BC

1

Publications

22

Citations

1

H-Index

2007

Active since

Affiliations

Deakin University(Current)

Bill Callaghan is an author at Deakin University specializing in customer satisfaction, global marketing, and digital marketing.

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Publications per year

2007–2007

1

Publications

1

The impact of Porter's strategy types on the role of market research and customer relationship management

Michael Valos, David Bednall, Bill Callaghan · Marketing Intelligence & Planning · 2007 · 22 citations

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