2
Publications
111
Citations
2
H-Index
2003
Active since
Affiliations
Martin Hirons is an author at Australian Federation of Graduate Women New South Wales specializing in customer satisfaction, behavioral decision making, and interactive marketing.
Top concepts
BusinessMarketingManagementPersuasionAdvertisingSponsorshipCommunicationBrand AwarenessBrand ManagementConsumer Research
Publications per year
2003–2009
2
2
Rows per page
1–2 of 2