Concepedia

John A. Tripodi

JA

5

Publications

303

Citations

5

H-Index

2000

Active since

Affiliations

Monash University(Current)

John A. Tripodi is an author at Monash University specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingBusinessSponsorshipBrand AwarenessMarketing StrategyMarketing CommunicationBrand ManagementSports Sponsorship

Publications per year

2000–2009

5

Publications

5

Sponsorship - A Confirmed Weapon in the Promotional Armoury

John A. Tripodi · International Journal of Sports Marketing and Sponsorship · 2001 · 124 citations

Sports Sponsorship, Market Design, Marketing Objectives +16

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

John A. Tripodi, Martin Hirons, David Bednall et al. · International Journal of Market Research · 2003 · 87 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +20

Ambush marketing – ‘An Olympic event’

John A. Tripodi, Max Sutherland · Journal of Brand Management · 2000 · 34 citations

Event Management, Advertising, Interactive Marketing +8

Sponsorship - a Confirmed Weapon in the Promotional Armoury. (Analysis)

John A. Tripodi · International Journal of Sports Marketing and Sponsorship · 2001 · 34 citations

Entertainment Marketing, Digital Marketing, Brand Strategy +21

Sponsorship Leveraging Case Studies–Sydney 2000 Olympic Games

John A. Tripodi, Martin Hirons · Journal of Promotion Management · 2009 · 24 citations

Rows per page

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