Concepedia

Max Sutherland

MS

5

Publications

160

Citations

5

H-Index

1981

Active since

Affiliations

Arista (United States)(Current)

Max Sutherland is an author at Arista (United States) specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingBusinessAdvertisingConsumer ResearchMarketing StrategyMarketing AnalyticsMarketing CommunicationJournalism

Publications per year

1981–2003

5

Publications

5

Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness

John A. Tripodi, Martin Hirons, David Bednall et al. · International Journal of Market Research · 2003 · 87 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +20

Ambush marketing – ‘An Olympic event’

John A. Tripodi, Max Sutherland · Journal of Brand Management · 2000 · 34 citations

Event Management, Advertising, Interactive Marketing +8

Role of Advertising:Persuasion or Agenda Setting?

Max Sutherland, John Galloway · Journal of Advertising Research · 1981 · 15 citations

Do You Model Ad Awareness or Advertising Awareness?

Max Sutherland, Larry J. Friedman · Journal of Advertising Research · 2000 · 13 citations

A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm

Shelby H. McIntyre, Max Sutherland · Marketing Theory · 2002 · 11 citations

Marketing Analytics, Ama Task Force, Interactive Marketing +15

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