Concepedia

Marcus M. Neumann

MM

Statistics

Publications

8

Citations

2.1K

H-Index

8

Active since

2004

Affiliations

University of Mannheim(Current)

University of Florida

Marcus M. Neumann is an author at University of Mannheim specializing in business, marketing management, and consumer behavior.

Publications per year

2004–2018

8

Publications

8

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Hans H. Bauer, Stuart J. Barnes, Tina Reichardt et al. · Kent Academic Repository (University of Kent) · 2005 · 872 citations · Full text

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The Influence of Avatars on Online Consumer Shopping Behavior

Martin Holzwarth, Chris Janiszewski, Marcus M. Neumann · Journal of Marketing · 2006 · 505 citations

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The Influence of Avatars on Online Consumer Shopping Behavior

Martin Holzwarth, Chris Janiszewski, Marcus M. Neumann · Journal of Marketing · 2006 · 429 citations

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Segmenting cyberspace: a customer typology for the internet

Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann et al. · European Journal of Marketing · 2007 · 217 citations

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Azine bridged silver coordination polymers: Powder X-ray diffraction route to crystal structure determination of silver benzotriazole

Manju Rajeswaran, Thomas N. Blanton, David J. Giesen et al. · Journal of Solid State Chemistry · 2006 · 33 citations

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