Concepedia

Nicola E. Sauer

NE

Statistics

Publications

4

Citations

516

H-Index

4

Active since

2005

Affiliations

University of Mannheim(Current)

Nicola E. Sauer is an author at University of Mannheim specializing in consumer behavior, business, and marketing.

Publications per year

2005–2019

4

Publications

4

Customer‐based brand equity in the team sport industry

Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt · European Journal of Marketing · 2005 · 223 citations

Business, Marketing, Marketing Management +9

Investigating the relationship between product involvement and consumer decision‐making styles

Hans H. Bauer, Nicola E. Sauer, Christine Becker · Journal of Consumer Behaviour · 2006 · 197 citations

Business, Marketing, Psychology +13

The loyalty of German soccer fans: does a team's brand image matter?

Hans H. Bauer, Nicola E. Sauer, Stefanie Exler · International Journal of Sports Marketing and Sponsorship · 2005 · 85 citations

Business, Marketing, Marketing Management +16

Age differences in emotion perception in a multiple target setting: An eye-tracking study.

Alica Bucher, Julia Spaniol, Amelie Hische et al. · Emotion · 2019 · 11 citations

Social Sciences, Psychology, Social Psychology +17

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