Concepedia

Philipp Schmitt

PS

Statistics

Publications

9

Citations

1K

H-Index

9

Active since

2005

Affiliations

Goethe University Frankfurt(Current)

University of Pennsylvania

Philipp Schmitt is an author at Goethe University Frankfurt specializing in business, marketing, and marketing management.

Publications per year

2005–2019

9

Publications

9

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2010 · 286 citations · Full text

Business, Marketing, Marketing Management +15

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte · Journal of Marketing · 2011 · 240 citations

Business, Marketing, Marketing Management +15

Customer‐based brand equity in the team sport industry

Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt · European Journal of Marketing · 2005 · 223 citations

Business, Marketing, Marketing Management +9

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van den Bulte, Emanuel Bayer, Bernd Skiera et al. · Journal of Marketing Research · 2017 · 107 citations · Full text

Business, Marketing, Marketing Management +17

The SCOR model for the alignment of business processes and information systems

Pierre‐Alain Millet, Philipp Schmitt, Valérie Botta‐Genoulaz · Enterprise Information Systems · 2009 · 66 citations

Business, Information Systems, Supply Chain Management +17

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