Concepedia

Emanuel Bayer

EB

Statistics

Publications

4

Citations

291

H-Index

4

Active since

2016

Affiliations

Goethe University Frankfurt(Current)

Emanuel Bayer is an author at Goethe University Frankfurt specializing in business, corporate finance, and marketing.

Publications per year

2016–2020

4

Publications

4

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl et al. · International Journal of Research in Marketing · 2020 · 111 citations · Full text

Business, Business Economics, Marketing +17

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van den Bulte, Emanuel Bayer, Bernd Skiera et al. · Journal of Marketing Research · 2017 · 107 citations · Full text

Business, Marketing, Marketing Management +17

Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

Emanuel Bayer, Kapil R. Tuli, Bernd Skiera · Journal of Marketing Research · 2016 · 56 citations · Full text

Business, Accountancy, Finance +17

What should be the dependent variable in marketing-related event studies?

Bernd Skiera, Emanuel Bayer, Lisa Schöler · International Journal of Research in Marketing · 2017 · 17 citations · Full text

Business, Marketing, Marketing Management +10

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