Emanuel Bayer - Concepedia

Author

Emanuel Bayer

Also Known As

Emanuel Bayer

Publications

278

Citations

H-Index

Concepts

All Affiliations

Emanuel Bayer is an author at Goethe University Frankfurt specializing in business, management, and finance.

#	Concept	H-Index	Publications	Citations
1	Business	3	3	174
2	Management	3	3	174
3	Accounting	1	1	53
4	Business Analytics	1	1	53
5	Economics	1	1	104

Emanuel Bayer

Publications

278

Citations

H-Index

Page 1

	Year	Citations
How Customer Referral Programs Turn Social Capital into Economic Capital Christophe Van den Bulte, Emanuel Bayer, Bernd Skiera, Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionSocial EnrichmentSocial MarketingConsumer Research	2017	104
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl, International Journal of Research in Marketing	2020	104
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance? Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Journal of Marketing Research ConfidentialityBusiness AnalyticsSuch MetricsSecurities LawManagement	2016	53
What should be the dependent variable in marketing-related event studies? Bernd Skiera, Emanuel Bayer, Lisa Schöler International Journal of Research in Marketing Marketing AnalyticsEmpirical FinanceMarketing-related Event StudiesConsumer ResearchCumulative Abnormal Returns	2017	17

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