Concepedia

Lisa Schöler

LS

Statistics

Publications

5

Citations

381

H-Index

5

Active since

2013

Affiliations

Goethe University Frankfurt(Current)

Lisa Schöler is an author at Goethe University Frankfurt specializing in marketing, marketing strategy, and business.

Publications per year

2013–2017

5

Publications

5

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera · Journal of Marketing · 2013 · 275 citations

Business, Marketing, Social Psychology +10

Customizing social media marketing

Christian Schulze, Lisa Schöler, Bernd Skiera · CERN Document Server (European Organization for Nuclear Research) · 2015 · 44 citations

Management, Marketing, Marketing Management +16

In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value

Torsten Bornemann, Lisa Schöler, Christian Homburg · Journal of Product Innovation Management · 2014 · 28 citations

Arts, Design, Marketing +15

Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe

Lisa Schöler, Bernd Skiera, Gerard J. Tellis · Journal of Product Innovation Management · 2013 · 17 citations · Full text

Business, Economics, Financial Management +9

What should be the dependent variable in marketing-related event studies?

Bernd Skiera, Emanuel Bayer, Lisa Schöler · International Journal of Research in Marketing · 2017 · 17 citations · Full text

Business, Marketing, Marketing Management +10

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