Lisa Schöler - Concepedia

Author

Lisa Schöler

Also Known As

Lisa Schhler, Lisa Schöler

Publications

381

Citations

H-Index

Concepts

All Affiliations

Lisa Schöler is an author at Goethe University Frankfurt specializing in management, marketing, and consumer research.

#	Concept	H-Index	Publications	Citations
1	Management	5	5	377
2	Business	3	3	61
3	Arts	2	2	316
4	Accounting	2	2	44
5	Communication	2	2	316

Lisa Schöler

Publications

377

Citations

H-Index

Page 1

	Year	Citations
Not All Fun and Games: Viral Marketing for Utilitarian Products Christian Schulze, Lisa Schöler, Bernd Skiera Journal of Marketing MarketingViral MarketingSocial MediaDigital MarketingInteractive Marketing	2013	272
Customizing social media marketing Christian Schulze, Lisa Schöler, Bernd Skiera CERN Document Server (European Organization for Nuclear Research) Digital MarketingSocial MarketingConsumer ResearchSocial InfluenceSocial Media Marketing	2015	44
In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value Torsten Bornemann, Lisa Schöler, Christian Homburg Journal of Product Innovation Management Firm PerformanceConsumer ResearchBrand StrategyShareholder ValueProduct Experience	2014	27
Stock Market Returns to Financial Innovations Before and During the Financial Crisis in the United States and Europe Lisa Schöler, Bernd Skiera, Gerard J. Tellis Journal of Product Innovation Management Empirical FinanceFinancial DataUnited StatesFinancial SystemInternational Finance	2013	17
What should be the dependent variable in marketing-related event studies? Bernd Skiera, Emanuel Bayer, Lisa Schöler International Journal of Research in Marketing Marketing AnalyticsEmpirical FinanceMarketing-related Event StudiesConsumer ResearchCumulative Abnormal Returns	2017	17

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