Concepedia

Torsten Bornemann

TB

17

Publications

1.8K

Citations

16

H-Index

2009

Active since

Affiliations

University of Stuttgart(Current)

University of Mannheim

The University of Melbourne

Ruhr University Bochum

Stuttgart Technical University of Applied Sciences

Torsten Bornemann is an author at University of Stuttgart specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchBusiness StrategyConsumer BehaviorConsumer Decision MakingStrategic ManagementCustomer SatisfactionBehavioral Science

Publications per year

2009–2019

17

Publications

17

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg, Marcel Stierl, Torsten Bornemann · Journal of Marketing · 2013 · 404 citations

Customer Satisfaction, Csr Engagement, Business-to-business Research +20

Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge

Christian Homburg, Jan Wieseke, Torsten Bornemann · Journal of Marketing · 2009 · 338 citations

Customer Experience, Customer Satisfaction, Empathy +23

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Arnd Vomberg, Christian Homburg, Torsten Bornemann · Strategic Management Journal · 2014 · 226 citations · Full text

Psychological Distance and the Dual Role of Price

Torsten Bornemann, Christian Homburg · Journal of Consumer Research · 2011 · 189 citations

Consumer Uncertainty, Monetary Sacrifice, Behavioral Decision Making +21

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Christian Homburg, Jan Wieseke, Torsten Bornemann · Journal of Marketing · 2009 · 121 citations

Customer Experience, Customer Satisfaction, Empathy +24

Rows per page

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