Arnd Vomberg

The loss of the marketing department’s influence: is it really happening? And why worry?

Christian Homburg, Arnd Vomberg, Margit Enke et al. · Journal of the Academy of Marketing Science · 2014 · 243 citations

Customer Satisfaction, Management, Consumer Research +8

Talented people and strong brands: The contribution of human capital and brand equity to firm value

Arnd Vomberg, Christian Homburg, Torsten Bornemann · Strategic Management Journal · 2014 · 226 citations · Full text

Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications

Richard Gruner, Arnd Vomberg, Christian Homburg et al. · Journal of Product Innovation Management · 2018 · 74 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +24

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Arnd Vomberg, Christian Homburg, Olivia Gwinner · Journal of Marketing · 2020 · 55 citations · Full text

Total Quality Management, Customer Satisfaction, Reacquisition Processes +21

The multichannel pricing dilemma: Do consumers accept higher offline than online prices?

Christian Homburg, Karin Lauer, Arnd Vomberg · International Journal of Research in Marketing · 2019 · 47 citations · Full text

Economics, Online Prices, Dynamic Pricing +12