Margit Enke

The loss of the marketing department’s influence: is it really happening? And why worry?

Christian Homburg, Arnd Vomberg, Margit Enke et al. · Journal of the Academy of Marketing Science · 2014 · 243 citations

Customer Satisfaction, Management, Consumer Research +8

Brand stability as a signaling phenomenon — An empirical investigation in industrial markets

Alexander Leischnig, Margit Enke · Industrial Marketing Management · 2011 · 48 citations

Brand Equity, Market Analysis, Management +11

Conflict between engineers and marketers: the experience of German engineers

Vivienne Shaw, Christopher T. Shaw, Margit Enke · Industrial Marketing Management · 2002 · 46 citations

Negotiation, Management, Business +2

Relationships between engineers and marketers within new product development

Christopher T. Shaw, Vivienne Shaw, Margit Enke · European Journal of Marketing · 2004 · 19 citations

British Engineers, Industrial Organization, Management +17

A brief comparative study of the potentialities and limitations of machine-learning algorithms and statistical techniques

Li Eckart, Sven Eckart, Margit Enke · E3S Web of Conferences · 2021 · 16 citations · Full text

Artificial Intelligence, Statistical Learning, Engineering +20