Concepedia

Alexander Leischnig

AL

Statistics

Publications

15

Citations

1K

H-Index

14

Active since

2011

Affiliations

University of Bamberg(Current)

Queen Mary University of London

TU Bergakademie Freiberg

London School of Business and Management

École de management de Lyon

Alexander Leischnig is an author at University of Bamberg specializing in business, marketing, and management.

Publications per year

2011–2017

15

Publications

15

Endogeneity bias in marketing research: Problem, causes and remedies

Ghasem Zaefarian, Vita Kadile, Stephan C. Henneberg et al. · Industrial Marketing Management · 2017 · 293 citations

Public Health, Marketing, Marketing Management +11

On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer

Alexander Leischnig, Anja Geigenmueller, Stefanie Lohmann · Journal of Business Research · 2013 · 140 citations

Management, Organization Studies, Technology Management +17

On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

Alexander Leischnig, Brigitte Müller, Katharina S. Valta · Psychology and Marketing · 2015 · 136 citations

Business, Marketing, Marketing Management +10

Employee Adaptive Behavior in Service Enactments

Alexander Leischnig, Kati Kasper-Brauer · Journal of Business Research · 2014 · 126 citations

Management, Organizational Behavior, Behavior Change Theory +9

Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

Kristina Kampfer, Alexander Leischnig, Björn Sven Ivens et al. · PLoS ONE · 2017 · 67 citations · Full text

Agriculture, Food Science, Marketing +17

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