31
Publications
3.5K
Citations
23
H-Index
2008
Active since
Ghasem Zaefarian is an author at University of Leeds specializing in management, business, and business strategy.
Top concepts
ManagementBusinessBusiness StrategyMarketingStrategic ManagementStrategic SourcingCustomer SatisfactionSupply Chain ManagementStrategyConsumer Research
Publications per year
2008–2025
31
31
Endogeneity bias in marketing research: Problem, causes and remedies
Ghasem Zaefarian, Vita Kadile, Stephan C. Henneberg et al. · Industrial Marketing Management · 2017 · 282 citations
Maciej Mitręga, Sebastian Forkmann, Ghasem Zaefarian et al. · International Journal of Operations & Production Management · 2017 · 149 citations
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